Insights – VISPRA

AI. Strategy. Execution.
Insights That Drive Business Forward.

Vispra speaks out

Will contextual TV advertising replace addressable TV advertising?

I have recently seen some articles saying there is little value in addressable advertising and that contextual advertising is a better choice. These articles posit that the targeting is not sufficiently

Watermarks and the Future of Addressable Advertising

The way audiences consume premium video has changed dramatically. Traditional TV programming once dominated, with shows scheduled and confined to specific times and channels. Then came DVRs and on-demand services, allowing

Connected TV and Project OAR: Is it time to revisit connected TV?

In the ever-evolving landscape of premium video advertising, one of the most significant challenges has been the fragmentation of advertising services. This effects advertisers why are interested in unduplicated reach which

AI Unites Audiences: Bridging the Divide in Fragmented Advertising Landscape

The premium video landscape is undergoing a remarkable evolution. With the emergence of diverse viewing platforms like Advertising-Based Video On Demand (AVOD), Subscription Video On Demand (SVOD), Free Ad-Supported Streaming TV